Client: Cadspec, Autodesk Gold Partner, Worcester
Services: Video production, commercial photography, YouTube channel strategy and setup
Headline result: New YouTube channel grown from 0 to 900 subscribers organically (now at 930 and still climbing)
The client
Cadspec sells and supports Autodesk products. Their buyers are engineers, architects, and technical managers: people who research thoroughly, value expertise, and watch a lot of tutorial content before they trust a supplier.
Cadspec wanted a stronger digital presence. The raw material was there: genuine product expertise that customers needed. What was missing was the content to prove it, and a platform set up to distribute it properly.
What we did
We produced a series of videos in which Cadspec’s own experts teach: how to install Autodesk products, what’s new in each release, and practical guidance their customers actually search for. Educational content is the strongest play available to a technical reseller, because every tutorial is simultaneously a customer-service asset, an SEO asset, and a credibility signal.
We also advised Cadspec to start fresh with a new YouTube channel, and guided the setup end to end: naming, branding, playlists, metadata, and an upload approach built for search. Sometimes the most valuable advice is to stop patching the old thing and build the right thing.
Alongside the video programme, we delivered commercial photography that now features on Cadspec’s brand-new website.
The result
The new channel grew from 0 to 900 subscribers, entirely organically and keeps climbing; it’s sitting at 930 as of July 2026. No ad spend, no gimmicks: just useful content, properly packaged, on a channel built to be found. Cadspec’s expertise is now visible where their customers are already looking, and the video library keeps working around the clock (Check Laura expertise out, Click here).
Why it matters for your business
If your team holds genuine expertise, you are sitting on a content engine. The gap between you and the version of your company that customers can find, watch, and trust is production and platform discipline. That is exactly the gap we close.
Sitting on expertise your customers can’t see? Let’s talk about turning it into a channel that sells for you.