Client: TFD Gym (TFD Health & Fitness), Grove, Wantage, Oxfordshire
Services: Video production, commercial photography, in-venue content strategy
Headline result: 107+ videos delivered across a near two-year partnership
The client
TFD Gym is a family-run, independent health and fitness club in Grove, Wantage. 1,700sqm of gym floor, five dedicated studios, 85+ classes a week, a swimming pool, sauna and steam rooms, and an in-house therapy and personal training team. TFD understood something most local businesses miss: brand awareness is not built by one good video. It is built by showing up consistently, everywhere your customers look.
What we did
Over almost two years, EMV worked as TFD’s embedded content partner rather than a one-off supplier. The numbers tell part of the story: more than 107 videos produced across the engagement, covering services, facilities, classes, and brand.
We also delivered high-quality photography for TFD’s Google presence, because for a local business, Google images are often the first impression a potential member ever gets.
The piece we are proudest of was a recommendation, not a deliverable. TFD’s gym floor has 3 monitors. We suggested using them to run EMV-produced videos showcasing the full range of services, so that members learn about personal training, classes, and treatments while they work out. The gym floor became TFD’s highest-attention marketing channel, reaching exactly the audience most likely to buy more.
The result
TFD built a level of brand consistency and service awareness that a single promotional video could never achieve. Members see the full offer every session. Prospects searching on Google see a professional, established brand. And the business had a steady stream of fresh content for social channels without ever having to think about production.
Why it matters for your business
This is the difference between buying a video and having a content partner. One video answers one brief. A partnership compounds: every shoot builds a library, every screen and channel gets fed, and your brand stops depending on a single asset doing all the work.
Want content that compounds? Tell us about your project and we’ll map out what a content partnership could look like for your business.