Latest Blog Posts

Oxford Video Production Blog

Based in Oxford, EMV Video Production blog! Whether you’re a seasoned professional or just starting out in the world of photo shoots, we believe that everyone has something to learn from each other. That’s why we’re committed to creating a welcoming and inclusive community where everyone can feel comfortable sharing their ideas.

How to Use Drone Footage in Your Video Production

April 9, 2025 No Comments

How to Use Drone Footage in Your Video Production

Ciao everyone and welcome to the EMV Video Production blog! Whether you’re a seasoned professional or just starting out in the world of photo shoots, we believe that everyone has something to learn from each other. That’s why we’re committed to creating a welcoming and inclusive community where everyone can feel comfortable sharing their ideas. So, are you ready for Blog number 7?

As a qualified drone pilot, I’m often asked how drone footage can be used in video production. Here are some tips for incorporating drones into your next video project:

Tip #1: Use drone footage to capture aerial shots of landscapes, buildings, or other locations that are difficult or impossible to reach with traditional camera equipment. This can add a unique and visually stunning element to your video.

Tip #2: Use drones to capture smooth, dynamic movement shots of people, objects, or actions. Drones can provide a level of flexibility and mobility that traditional cameras cannot match, allowing you to create cinematic reveals and follow-shots that truly elevate your production.

Tip #3: Use drone footage to create time-lapse sequences that show the passage of time in a visually compelling way. This can be especially effective when capturing sunrises, sunsets, or other natural phenomena.

Tip #4: Use drones to capture footage of events or situations that would be challenging to access with traditional cameras, such as concerts, sporting events, or large gatherings, giving your audience a fresh perspective they wouldn’t normally see.

Take Your Video ROI to New Heights

Wondering how drone footage can impact your bottom line? I’m excited to offer our EMV-VP-free ROI Planning Toolkit, designed specifically for businesses looking to maximise their return on investment from video production. This comprehensive resource helps you calculate potential ROI, plan effective video distribution strategies, and measure success metrics.

To access this valuable resource, simply fill in our quick form with your name, email, and company details. This helps us understand who’s using our toolkit and allows us to share occasional updates on our latest video production insights and offers. Don’t worry—we respect your inbox and promise not to overwhelm you with messages!

Complete the form today via the link below and get instant access to the toolkit. Let’s transform your video marketing strategy and watch your business soar to new heights!

I’d love to hear from you! If you enjoyed this post, please consider sharing it with your friends and followers. You can also subscribe to our blog to receive updates on new content. Follow us on Facebook and Instagram

written by Team EMV Video Production

Why Investing in Professional Video Production is a Game-Changer for Your Business

December 15, 2024 No Comments

Why Investing in Professional Video Production is a Game-Changer for Your Business

Investing in professional video production can have a significant impact on your business, from increased brand recognition to improved SEO and enhanced customer engagement.

Here are some of the key benefits of investing in professional video production:

Professional video production can help to establish your brand as a thought leader in your industry. By creating high-quality, engaging content, you can demonstrate your expertise and build trust with potential customers.
Professional video production can improve your SEO efforts by increasing the time spent on your website, reducing bounce rates, and improving search engine rankings.
Professional video production can help to enhance customer engagement by creating a more immersive and memorable viewing experience. This can lead to increased customer loyalty, higher conversion rates, and improved brand advocacy.
Professional video production can provide a strong return on investment (ROI). According to a study by Forrester, businesses that use video marketing see an average ROI of 53%!

What’s one way you think video could transform your business?

I’m excited to offer our EMV-VP-free ROI Planning Toolkit, designed specifically for businesses looking to maximise their return on investment from video production. This comprehensive resource helps you calculate potential ROI, plan effective video distribution strategies, and measure success metrics.

Complete the form today via the link below and get instant access to the toolkit. Let’s transform your video marketing strategy and watch your business soar to new heights!

written by Team EMV Video Production

Check out this video we created for one of our amazing clients. With this video, they saw a significant increase in client inquiries and boosted their brand presence!

The Power of Storytelling

September 6, 2024 No Comments

The Power of Storytelling in Video Production

Storytelling is at the heart of video production, and for good reason. When done well, storytelling can transport viewers to another world, evoke emotions, and create a connection that lasts long after the video ends.

Here are some ways in which storytelling can elevate your video production:

Storytelling helps to establish an emotional connection between the viewer and the subject matter. By tapping into the viewer’s emotions, you can create a more engaging and memorable video experience.
Storytelling allows you to convey complex messages in a simple and easy-to-understand way. Whether it’s through the use of metaphors, allegories, or characters, storytelling can break down complex concepts and make them more relatable.
Storytelling provides context and depth to the visuals. By providing a narrative that explains why certain images or scenes are important, you can create a more immersive viewing experience.
Storytelling helps to create a sense of continuity and flow throughout the video. By using a consistent narrative thread, you can guide the viewer through the video and keep them engaged from start to finish.

Check out Andrea Gibbs in TEDx Talks

written by Team EMV Video Production

Creating Compelling Visual Content for Your Business

June 29, 2024 No Comments

5 Tips for Creating Compelling Visual Content for Your Business

As a video and photography storyteller, I’ve seen firsthand the power of visual content to captivate audiences and tell a brand’s story. Whether you’re looking to showcase your products, services, or company culture, here are five tips for creating compelling visual content that resonates with your target audience.

5 Tips for Visual Storytelling

Tip #1 - Use High-Quality Visuals

Use high-quality images and videos to showcase your products or services in the best possible light. This could include product photography, testimonials from satisfied customers, or behind-the-scenes footage of your team at work.

Tip #2 - Be Consistent with Branding

Keep it simple and consistent across all your visual content. Use a consistent colour scheme, font, and tone of voice to create a cohesive look and feel that reflects your brand identity.

Tip #3 - Add Storytelling

Use storytelling techniques to bring your visual content to life. Tell a narrative that resonates with your audience, whether it’s through a series of images or a short video.

Tip #4 - Optimise for Platforms

Make sure your visual content is optimised for different platforms. Whether you’re sharing on social media, your website, or email marketing campaigns, make sure it looks great and is easy to consume.

Tip #5 - Track & Tweak with Analytics

Use analytics to track the performance of your visual content and adjust your strategy accordingly. Measure engagement, click-through rates, and conversion rates to see what’s working and what needs improvement.

Click here to find more by Jodi Harris from Content Marketing Institute 😎

Need Help with Your Brand’s Visuals?

Complete the form today via the link below and get instant access to the toolkit. Let’s transform your video marketing strategy and watch your business soar to new heights!

written by Team EMV Video Production

The Future of Video Production

May 19, 2024 No Comments

The Future of Video Production

Ciao everyone and welcome to the EMV Video Production blog!! Whether you’re a seasoned professional or just starting out in the world of photo shoots, we believe that everyone has something to learn from each other. That’s why we’re committed to creating a welcoming and inclusive community where everyone can feel comfortable sharing their ideas. So, are you ready for Blog number 3?

The Future of Video Production: What’s Coming Next?

As a video producer, I’m always on the lookout for the latest trends and innovations in our industry. Technology is evolving faster than ever, and it’s transforming how we tell stories through video. If you’re looking to stay ahead of the curve, here are some of the most exciting trends shaping the future of video production:

1. The Rise of AI in Video Creation

Artificial intelligence is no longer just a buzzword — it’s changing the way we plan, shoot, and edit videos. Tools like Runway ML, Pika Labs, and Google Veo 2 are letting creators generate scenes, visual effects, and even stylised edits with a few prompts.

These AI tools don’t replace creativity — they amplify it. Whether you’re cutting a social reel or building cinematic B-roll, AI is helping us get there faster and with more flexibility.

2. 360° Video and Immersive Content

As virtual reality gains traction, we’re seeing a big shift toward 360-degree videos. Whether viewed on VR headsets like Apple Vision Pro, XREAL One AR or Meta Quest 3, this format gives viewers the ability to explore a scene from every angle — like being inside the story.

It’s not just cool tech — it’s a way to build deep audience engagement. Platforms like Insta360, Meta Horizon, and YouTube VR are making this format more accessible than ever.

3. Drone Footage That Takes You Higher

Drone content continues to be one of the most impactful ways to grab attention. It brings scale, motion, and energy to video in a way that static shots can’t.

As drones become more accessible, brands of all sizes are using them to show off facilities, events, locations, and more. Whether it’s a smooth tracking shot over Oxford or an epic reveal of a product launch, drone footage gives you that cinematic edge. Checkout our Blog about drone footage

4. AI-Powered Video Editing: Smarter, Faster Workflows

We’re also seeing massive innovation in AI-assisted editing. Think tools that cut clips, suggest transitions, or colour match footage — all with minimal input.

These tools (Descript, Wisecut, Captions and more)are designed to speed up the boring bits, so you can focus on creative choices that matter. It’s especially helpful for batch content, social media repurposing, or tight turnaround jobs.

Ready to Future-Proof Your Brand’s Video Strategy?

The future of video production is already here — and it’s exciting. Whether you’re looking to integrate AI, experiment with immersive formats, or simply upgrade your visual storytelling, there’s never been a better time to explore what’s possible. Let’s chat about how EMV Video Production can help bring those future-facing ideas to life for your brand.

Written by Team EMV Video Production

EASY Cinematic Lighting Types Blog

April 26, 2024 No Comments

EASY Cinematic Lighting Types

It’s time to sculpt faces, add drama, and create moods that mesmerise, all with the flick of a switch. My inspiration came from the incredibly talented @jesil_ok

1. Rembrandt: The Dramatic Look

Key Light: Softbox placed slightly above and to the side of the subject. Watch for that iconic triangle of light on the opposite cheek.
Fill Light: Add a subtle fill on the shadow side to soften without losing the Rembrandt signature.

2. Butterfly: Soft & Serene Beauty

- Key Light: Place a softbox directly above your subject to mimic natural window light.
- Fill Light: Reflector or bounce underneath to soften under-eye shadows. Perfect for beauty or editorial looks.

3. Split: Edgy & Bold

- - Key Light: Narrow beam (like a snoot or gridded softbox) splitting the face in two.
  - Fill Light: Optional. A soft touch on the shadowed side can add dimension without killing the contrast.

4. Rim: Luminous Outlines

- - - Back Light: Place a light behind your subject to create a glowing halo around the head and shoulders.
    - Key Light: Add a soft side light to gently shape the face without overpowering the rim.

5. Low Key: Moody & Mysterious

- - - - Key Light: Use one low-angle spotlight to selectively illuminate part of the face, leaving the rest in darkness.
      - Fill Light: Barely there — just enough to keep the mood without flattening the mystery.

Your Turn — Try It Out

These lighting setups are brilliant for both still photography and video. Whether you’re capturing interviews, portraits, or stylised branded content, mastering these will level-up your visual storytelling.

Got a favourite setup or a lighting trick you swear by? Drop it in the comments or tag us on Instagram @emv_video_production — we’d love to see what you’re working on.

Written by Team EMV Video Production

Latest Blog Posts

Oxford Video Production Blog

How to Use Drone Footage in Your Video Production

Recommended Drone Equipment for Professional Video Production

Take Your Video ROI to New Heights

Why Investing in Professional Video Production is a Game-Changer for Your Business

Here are some of the key benefits of investing in professional video production:

What’s one way you think video could transform your business?

The Power of Storytelling in Video Production

Here are some ways in which storytelling can elevate your video production:

5 Tips for Creating Compelling Visual Content for Your Business

5 Tips for Visual Storytelling

Tip #1 - Use High-Quality Visuals

Tip #2 - Be Consistent with Branding

Tip #3 - Add Storytelling

Tip #4 - Optimise for Platforms

Tip #5 - Track & Tweak with Analytics

Need Help with Your Brand’s Visuals?

The Future of Video Production

The Future of Video Production: What’s Coming Next?

1. The Rise of AI in Video Creation

2. 360° Video and Immersive Content

3. Drone Footage That Takes You Higher

4. AI-Powered Video Editing: Smarter, Faster Workflows

Ready to Future-Proof Your Brand’s Video Strategy?

EASY Cinematic Lighting Types​

1. Rembrandt: The Dramatic Look

2. Butterfly: Soft & Serene Beauty

3. Split: Edgy & Bold

4. Rim: Luminous Outlines

5. Low Key: Moody & Mysterious

Your Turn — Try It Out

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EASY Cinematic Lighting Types